Getting media attention is impossible, although we have cooked up a really weird promotion coming up that should knock Rob Ford out of the headlines for a day or two. That is definitely a problem. But many authors with traditional publishers have a difficult time getting any media attention. Tons of books come into the Toronto Star every week and only a handful are reviewed. The other challenge is that fiction writers have a heck of a time getting noticed these days at all. Publishers love someone with a 'platform' like say a Kevin O'Leary. They'll publish three of his books because he's on TV. Meanwhile Shakespeare never would have made it because no one knew who he was.